Imagine if your church sign was only visible to half of people driving by your building. What if only half of the local phone books or half of the local newspapers listed your congregation? If your congregation’s website is out of date, it can’t be easily accessed by half of the people who are looking for you!
We have reached the tipping point where 80% of internet users have a smart phone, and over half of Google searches are performed on a mobile device (including tablets). In response, Google is changing their search protocol beginning April 21, 2015 to use mobile-friendliness as a ranking signal.
This means that if your website it not mobile-friendly, it will be practically invisible to more than half of your potential visitors.
What you can do:
- Check to see if your website is mobile-friendly.
- Share this blog post with your “webmaster” or congregational leaders.